Presented Final Design
Real Final Design
Assignment #1- AG Des Examples
Futurism-
• F T Marinetti
Supramatism-
• El Lissitzky
He had Tuberculosis, but he still continued to work hard. He had a positive and friendly demeanor. This demeanor may have influenced his ideas that design should be able to communicate in any nation where much of the population was illiterate. He preferred designing with flat geometric shapes and colors. He also used a lot of diagonal grids instead of the square grid that is so prevalent.
He had Tuberculosis, but he still continued to work hard. He had a positive and friendly demeanor. This demeanor may have influenced his ideas that design should be able to communicate in any nation where much of the population was illiterate. He preferred designing with flat geometric shapes and colors. He also used a lot of diagonal grids instead of the square grid that is so prevalent.
Constructivism-
• Aleksandr Rodchenko
He started as a painter but then quit painting to further the cause of constructivism and avante garde. He was a very diverse individual with a sense of humor. With his humor, he did a lot of work in serving the Russian Revolution. He used a lot of photography, and by so doing he created the photomontage technique. Along with the photomontage, he used a lot of sans serif type, heavy rules, and, like Lissitzky, diagonal grids.
He started as a painter but then quit painting to further the cause of constructivism and avante garde. He was a very diverse individual with a sense of humor. With his humor, he did a lot of work in serving the Russian Revolution. He used a lot of photography, and by so doing he created the photomontage technique. Along with the photomontage, he used a lot of sans serif type, heavy rules, and, like Lissitzky, diagonal grids.
• Vavara Stepanova
• Aleksei Gan
De Stijl-
Theo Van Doesburg
Bauhaus-
• Laszlo Moholy-Nagy
• Herbert Bayer
New Typography
• Jan Tschichold
Reading #1 - Forward/Introduction
Forward/Introduction
Looking back at a quick history of design was a great reminder of where we have been, where we are, and where we might be as designers. This is also helpful in learning theory of design, which was described in the book as the “why” of design. When designers started out there was little recognition or authorship, thus it is important to understand the “why”. Why do we design? Do we do it to get recognition? To unify the world with visual communication? To express our own emotions and thoughts through design? These are a few of the things that design theory can teach a designer, and it can be just because they look at the history of design to learn why they did what they did. Just like Jessica Helfand urges, we should become the new avant-garde and “think beyond technical practicalities and begin really ‘shaping a new and unprecedented universe.’”
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