Design Theory S14

Design Project #6 - Music Packaging Revamp

First Draft

Final Mockup

Exercise #2 - Morphology

1 Grid

Standard x,y grid in background
Circular Grid from bottom right in mid-ground
Diagonal grid in front

2 Colors

Black & white in background
Warm colors in front

Yellow
Orange
Red

3 Type

Cubano, San Serif Type

4 Shapes
- a Circular (soft)

Circle in mid-ground and foreground

- b Triangular (pointed)

Triangular shapes in foreground

- c Square (stable)

Square in background

5 Lines

No lines

6 Composition

- a Dynamic

Objects and shapes cropped off the edges

- b Tension - Repulsion

Objects and shapes cropped off the edges
Harsh bright colors right against high contrasted black and white image

7 Space

- a Positive

Most of the space is positive space, a lot of elements combatting for the space
Bottom and Right spaces are heavily filled

- b Negative

Top and part of left side has black and grey negative spaces

8 Background (Ground)

Grey full background
Black & White square image

9 Border

Grey background creates a partial border

10 Bleed

Bleed on right and bottom sides

11 Movement

- a Vectors

Brightly colored abstract shapes in foreground create movement along the grid

- b Other

Image in background and in mid-ground are cropped off the edge, creating movement

Design Project #5 - MO/PoMo Music Packaging

First Swiss Draft

First Pomo Draft

Full Swiss Cover Draft

Full Pomo Cover Draft

I have always wanted to do more sports product design. So for my design project I have chosen to design a snowboard, top and bottom. This design will have to include the location and type of bindings that will be compatible for the board.

First Comps

Final Designs

Mentor/Philosophy

Design Project #3 - Syntax Poster

Brief

Design a poster calling the public to obtain vaccinations, for themselves and their children, using the style that was found in the constructivist period. Use Rodchenko as an example.

Sender: Me

Message: Vaccines save lives

Audience: Those who debate vaccination